Why are you into it?
Worth the hype, but only if you do it right.
About
Most sunscreen burns your eyes because it's built wrong. The active ingredients that block UV rays also irritate mucous membranes. Zinc oxide and titanium dioxide sit on top of skin instead of absorbing into it, but they leave that chalky residue everyone hates. Chemical sunscreens like avobenzone and oxybenzone absorb cleanly but sting like hell when they migrate into your eyes.
The exceptions work because they solve the migration problem. EltaMD UV Clear uses zinc oxide in a base that doesn't run. La Roche-Posay Anthelios builds its formula around staying put during sweat and water exposure. Supergoop! Unseen Sunscreen goes fully chemical but uses newer ingredients that don't penetrate as aggressively. These cost more because the base formulations are harder to manufacture.
Application matters more than the bottle. Most people use half the recommended amount, then wonder why they burn. The FDA testing standard requires 2 milligrams per square centimeter, which translates to about a shot glass worth for your whole body. For just your face, that's roughly a quarter teaspoon. Apply it fifteen minutes before sun exposure. Reapply every two hours, or immediately after swimming or heavy sweating.
The hype is real, but only if you stop cheating on quantity and timing. Good sunscreen that doesn't sting exists. Using enough of it consistently is where most people fail.
Fun fact
The SPF number only measures UVB protection, which causes burns, but tells you nothing about UVA protection, which causes aging and skin cancer.